SAMUEL ADAMS ANNUAL REPORT

[OBJECTIVE]

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The objective was to choose a company and redesign its annual report or corporate sustainability report. Explore innovative ways to communicate with text, graphics, and images.

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[APPROACH]

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I redesigned Samuel Adams Beer Company’s annual report. I tried to keep the handcrafted look and feel and leverage it with curated imagery that focuses on showing people together. Simple yet elegant infographics were designed to add a touch of sophistication.