Identify a problem around us and suggest a graphic design solution. I selected a topic/problem, conducted thorough research to define the brand, and created an identity and follow up materials like brochures, websites, publications, apps and promotional materials to finally summarize and document it in a process book.
The objective of this project is to raise people’s awareness about protecting the cultural heritage in China. Because of the cities’ construction progress, property developers and the government ignore the value of many historical buildings. Lots of historic sites are knocked down to make way for modernization. By demonstrating the causes and effects of demolishing historic buildings, I want to educate people about the importance of historic sites and call them to action to keep the buildings from being knocked down.