RE-BRANDING FOR SEDG CONFERENCE
Design the conference materials for a hypothetical or actual design conference. I chose to design the 2018 SEGD Conference.
I redesigned the materials for a design conference called “Chicago Experience” held in Seattle, but I changed the venue to Chicago. This conference aimed to promote awareness of the community and its role in shaping experience. I kept in mind the target audience and the venue location. My design approach was around using geometric shapes to represent the constructive urban space. The main goal was to inspire people and nurture demand for design excellence within the built environment.