THE NEW TERRITORY
Select a defunct company and redesign its brand identity with an expanded future vision. Research the brand history, possible future audiences, a new version for the future, and the new brand direction. The main goal of this project was to create a new visual identity based on the original brand spirit along with the visual guidelines and a website which would detail National Geographic Society’s (NGS) expansion.
I emphasized the brand’s original dedication to changing the world and their belief in the power of science, education, and discovery. I redesigned their logo and website and created other deliverables emphasizing NGS’s foundational mission of improving humanity’s understanding of nature, culture, and science.